About
I’m Shane Williams.
I help tradies build their dreams.
Founded by Shane Williams, a seasoned entrepreneur and business coach, Total Trade Gurus bridges the gap between the overwhelming, chaotic world of running a trade business and the calm, prosperous life you deserve. Shane has been where you are—on the tools, managing the stress, and working tirelessly to build success. Through years of experience running, scaling, buying, and selling businesses, he developed not only a passion for growth but a proven strategy to get there.
At Total Trade Gurus, we offer more than advice—we provide tailored, in-person coaching that’s built around your business and your goals. This isn’t about generic webinars or gimmicks like walking on hot coals. We focus on real, actionable results that matter to you.
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